Do It IRL was created as a Gen-Z led initiative to promote a future where connection is made through live events. As the place of AI grows in our lives, many people, especially Gen-Zers, have been driven away from digital back to analogue and real-life community.

We believe in placing physical lived experience, community and third spaces back at the centre of brands' marketing strategies to create a future that benefits all parties; With digital serving as an amplifier.